The initial situation: Starting from "0"

At the beginning of the collaboration, Breeze had not published any content, nor did they have a precise strategy on how to approach content marketing as a new start-up for more visibility and ultimately new customer acquisition in Germany. This is exactly where we came in.

The initial situation at the start of the collaboration:

1. No content and no blog section on the website
2. No existing content plan
3. No keyword list with long-tail and low-hanging-fruit keywords
4. 30 organic visitors per month

The transformation

Since March 2022, we have regularly created SEO-optimized content in the areas of TOFU, MOFU and BOFU for the Breeze app. The fruits of continuously publishing relevant content in this niche could then be harvested from September 2022 until today. As can be seen in the screenshot below from the Google Search Console, the increase in impressions and clicks via the Google search engine started from June-July 2022. Over 650,000 people were reached in just 11 months. Of these, almost 30,000 visitors reached the website through organic traffic alone.

In the following screenshot you can see that the content responsible for the increase in visibility and organic visitors is blog content. (Here are two months in direct comparison: Aug 22 - Sept 22 to Jan 23 - Feb 23).

The beauty of SEO-optimized content is that the results are not a snapshot in time, but still exist today. See the following screenshot of the last 12 months for this client:

Data in 2024:

• over 100,000 clicks and thus visitors to the website
• Reached over 2.5 million people
• Constant visitor performance (apart from Christmas, when not much happens in this sector)

The situation today:

1. Relevant content for the target group with landlord and tenant blog sections
2. Packed content plan for the coming year
3. Prioritized keyword list with long-tail and low-hanging fruit keywords
4. 7,000-9,000 organic visitors per month (industry has seasonal fluctuations)

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